Ana Pinto Gonçalves
With a career born and developed in communication, curiosity and interest led me to advance, learn and work on marketing and, in the last six years, fundraising and sponsorship. Sports was the economic sector I kicked off my sponsorship and fundraising path in, until I was dared to move to the cultural sector to create and implement a strategy that currently bases the broadening of funding sources at D. Maria II National Theatre. As per the strategy defined, I started with a corporate level and am currently contacting and presenting proposals to several companies.
Previously, as Project Manager at the Portuguese Football Federation I managed all the project related commercial and partnership issues, which included ensuring the delivery of partners rights and benefits concerning visibility, ticketing and activation. As Project Manager, one of my main assignments is managing the project team, ensuring it is fully engaged, informed and in line with the project objectives.
At IndieLisboa, the main Portuguese film festival, as Head of Marketing & Communications, I was in charge of defining and implementing the marketing and communication strategy, while acting as line manager of a team of at least six.
I strongly believe in the benefits of defining a solid strategy to support the development of a company or project, in order to attain its goals and build on a legacy. The experience managing projects urges me to always set off with the definition of a strategy, its purposes and goals. This is the only way to have a defined path and solid criteria that allow for an evaluation of the project.
Having worked in arts (cinema and currently theatre) I am aware of the specific characteristics and challenges the sector has to face and overcome in order to be sustainable and reach its goals, economically and culturally speaking.